Brewer-primarily based radio station expands its NASCAR insurance
Radio persona Michael O’Hara is enthusiastic about NASCAR and the dependable enthusiasts it draws. That is why the senior account manager for Port Broadcasting LLC has improved the radio coverage of vehicle racing by airing it on 102. Nine WCYR Country Road FM further to 1400 AM this season. “We are going to carry every Monster Energy Series and Xfinity Series race along with four Indy Car Series races, including the Indianapolis 500,” O’Hara said. The races are simulcast on 1400 AM and 102.9 FM, which might be the best stations in Japan and Maine that convey NASCAR. “We’re committed to motorsports,” stated O’Hara, who hosts his oldies tune display on Port Broadcasting stations WGUY ninety-six.1 FM and 1230 AM.
The 250-watt AM station has more than a few about 25 miles around Greater Bangor, and with the aid of expanding NASCAR coverage to FM, O’Hara said they might be able to attain more listeners. Plus, the FM aspect is publicized in stereo. He stated that this year’s response has been tremendous and that Maine has a substantial NASCAR fan base thanks to neighborhood racetracks and Speedway 95 in Hermon. “[NASCAR] exudes family values,” O’Hara said. “It is a family-pushed game from grandfather to grandson. And it’s the second most famous sport among girls behind the NFL.
“The loyalty among the fans is like no other game,” he stated. O’Hara said, keeping with an American Marketing Association survey, that NASCAR fans are seventy-six times more likely to purchase products affiliated with NASCAR than the majority. Fifty-one percent feel that buying products from NASCAR sponsors may contribute to NASCAR. Those are some of the statistics he lists while trying to appeal to sponsors for the races on the radio station. O’Hara has eight sponsors for Port Broadcasting’s NASCAR insurance, but he stated he would like to increase that to 15. He said that WGUY is a low-energy station, and he can promote his advert time more inexpensively than a larger station.
A 30-second business costs $four.95, but the longer-time period offers are to be had. O’Hara said NASCAR racing keeps improving its image. “There’s more variety now, and it has a heartland feel to it, a soul,” he said. The Brewer-primarily based radio station competes with television at some stage in races. However, O’Hara points out that Monster Energy Series and Xfinity Series races are simultaneously broken up among four distinctive networks, as all the tracks are broadcast on their stations. It also allows folks who don’t have to be admitted to a TV to follow the sports.
