Brewer-primarily based radio station expands its NASCAR insurance

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Radio persona Michael O’Hara is enthusiastic about NASCAR and the dependable enthusiasts it draws. That is why the senior account manager for Port Broadcasting LLC has improved the radio coverage of vehicle racing through airing it on 102. Nine WCYR Country Road FM further to 1400 AM this season. “We are going to carry every Monster Energy Series and Xfinity Series race along with four Indy Car Series races, inclusive of the Indianapolis 500,” O’Hara said. The races are simulcast on 1400 AM and 102.9 FM, which might be the best stations in jap Maine that convey NASCAR. “We’re committed to motorsports,” stated O’Hara, who hosts his own oldies tune display on Port Broadcasting stations WGUY ninety-six.1 FM and 1230 AM. The 250-watt AM station has more than a few about 25 miles round Greater Bangor, and with the aid of expanding NASCAR coverage to FM, O’Hara said they might be able to attain more listeners. Plus, publicizes on the FM aspect are in stereo. He stated the response this yr has been tremendous and that there is a substantial NASCAR fan base in Maine thanks to neighborhood racetracks along with Speedway 95 in Hermon. “[NASCAR] exudes family values,” O’Hara said. “It is an own family-pushed game from grandfather to grandson. And it’s the second one-maximum famous sport among girls behind the NFL.

 

“The loyalty among the fans is like no other game,” he stated. O’Hara talked about that in keeping with an American Marketing Association survey, NASCAR fans are seventy-six much more likely to purchase products which can be affiliated with NASCAR that is the majority. And 51 percentage feel by using buying products from sponsors of NASCAR, they may be contributing to NASCAR. Those are a number of the statistics he lists while trying to appeal to sponsors for the races on the radio station. O’Hara has eight sponsors for Port Broadcasting’s NASCAR insurance, but he stated he would like to increase that to 15. He stated due to the fact WGUY is a low-energy station; he’s able to promote his advert time more inexpensively than a larger station. A 30-second business costs $four.95, but the longer-time period offers are to be had. O’Hara said NASCAR racing keeps to improve its image. “There’s more variety now, and it has a heartland feel to it, a soul,” he said. The Brewer-primarily based radio station competes with television at some stage in races. However, O’Hara factors out that Monster Energy Series and Xfinity Series races are broken up among four distinctive networks, at the same time as all of the tracks are broadcast on their stations. It additionally allows folks that don’t have to get admission to a TV to follow the sports.