More Than 2.Four Billion People Will Play Mobile Games This Year, According To Analyst


Market intelligence company Newzoo has released a brand new report with Activision Blizzard, “Betting on Billions: Unlocking the Power of Mobile Gamers,” that outlines how mobile gamers are a “rewarding, untapped target market for manufacturers.” From the statistics, Newzoo has estimated that 2.4 billion human beings will play cell video games globally this yr. Newzoo’s know-how of the cell sports industry is based on some key takeaways; one in all, that’s what gaming is, the “1/3-maximum-famous” app kind, behind social media and buying apps. For app customers elderly 18 to 20, games are the second one-most-famous app class. Mobile video games are tied with track streaming apps overall, coincidentally, wherein gender distribution suits up fairly properly.

More Than 2.Four Billion People Will Play Mobile Games This Year, According To Analyst 1

Games’ gender breakdown changes a bit while thinking about style. Music apps have a 50/50 gender break up, even as games skew towards barely greater ladies—fifty-one percentage women to forty-nine percent men. Sixty-six percentage of mystery mobile game app users are girls, while motion/adventure games skew greater heavily towards men with sixty-three percent. Shooter-type mobile video games have the best percentage of the genres indexed, with 74 percentage. But it’s a suit-three puzzle game, Candy Crush Saga, that takes the top spot as the top cellular game played in the last month, consistent with Newzoo.

One in 3 mobile game enthusiasts played Candy Crush Saga over the past month, and it’s nearly two times as famous as the next most popular games, Pokémon Go, Fortnite, and Angry Birds. Candy Crush Saga was launched in 2012 through King, which Activision Blizzard acquired in 2016. Staying on top of the maximum-played app lists for years, which is quite a feat, specifically in comparison to worldwide phenomenons like Fortnite, which is the second one-most-popular game, tied with Pokémon Go and Angry Birds. Newzoo’s mobile games record analyzed information from the US, the U.K., France, and Germany. More than 12,300 app users have been interviewed for the survey over a 14-day duration in December 2018. Notably, the information does not consist of information from China, which has the most critical cellular sports marketplace globally, in keeping with analysts.